Royal Djurgården’s collaboration is internationally recognized and has been named the winner of the 2025 Place Brand Impact Story Awards. It is a prestigious award. It highlights brands that not only represent a place, but also actively drive its development in a sustainable direction. Behind the award is The Place Brand Observer (TPBO), a leading global knowledge hub in place branding. Destinations around the world compete for the award, which aims to collect and disseminate insights into best practices from the leading players.
Jury highlights the power of collaboration
The Place Brand Impact Story Awards jury consists of 15 experts from Europe, Asia and North America. In their motivation, they particularly highlight the power of the strong collaboration on Djurgården.
“This is an impressive story of collaboration. Bringing together 62 attractions to jointly promote and communicate their core values within four crucial focus areas. If anyone has ever needed proof that the whole is greater than the sum of its parts, Djurgården is the answer.”
Djurgården’s journey towards a more sustainable destination started back in 2016.
– Then we decided to choose collaboration over competition and made long-term sustainable development the core of our values. Since then, we have collaborated to develop our destination in a way where sustainability, entertainment, culture, nature, and innovation go hand in hand. That’s why it feels fantastic that what we do inspires the world, says Camilla Zedendahl, CEO of Kungliga Djurgårdens Intressenter, head of the broad collaboration within the destination.
International lineup
The award is a tribute to all the initiatives around the world that, through collaboration, sustainability, and storytelling, are helping to create the destinations of the future.
Other finalists 2025:
Little Tasmanian, (Australia) – finalist and winner of the originality category.
Barnet Zero (UK), Limerick (Ireland), Durham Region (Canada) – finalists.
The award was presented at PLACE x Nordic 2025 in Uppsala in mid-May. There, Kungliga Djurgårdens Intressenter CEO Camilla Zedendahl participated in a panel discussion where she spoke about Djurgårdens’ work together with the other finalists.
Read more in Place Brand Observers Year Book
The award highlights how well-established and comprehensive the collaboration between the stakeholders of Royal Djurgården and its members is. By choosing collaboration over competition and putting long-term sustainable development at the core of a common strategy, the opportunity is created to work together for a sustainable destination. (17.17)
