For us, it is important that our joint sustainability work is structured, clear and transparent. You’ll find some of the materials we use to help us with our work below.
We measure our impact
To know what we want to do and where we want to go, we need to know where we are. Measuring, analysing, developing and carrying out strategies is essential. This was why we carried out an initial analysis in spring 2017, together with the company U&We. In 2019, we carried out a second analysis, which formed the four focus areas for our continued work. We have yet to decide whether we will carry out an analysis in 2021 to highlight the unique pandemic year of 2020.
Real-time visitor tracking
In a project together with the Royal Djurgården Administration and with support from the Royal National City Park’s development fund, the Royal Djurgården Society measures the number of visitors and visitor flows at Djurgården. There are approximately 25 fixed measuring stations located around the island, which pick up anonymised mobile phone signals and provide 24-hour data. We started the project in 2019, with the aim of getting a clearer picture of visitor numbers and movements over time, varying from days to years. This data could then be used to help with future management of visitor numbers and form a basis for improving public transport capacity here at Djurgården.
However, due to the pandemic, it has not been possible to measure “normal” visitor numbers and movements. Instead, the data is a way of showing the huge impact the pandemic has had on the travel and tourism and hospitality industries. Unsurprisingly, it shows a huge reduction in the number of visitors. In the graph below, we can see that February — the last month before the start of the pandemic — was the month with the highest visitor numbers for Djurgården in 2020.
The most important document hasn’t been approved yet. This document is being put together by our dedicated sustainability team and will set concrete goals for the next five years within our four focus areas. The Royal Djurgården Society board has made the decision that we will work from this document going forward. As soon as the document has been approved by all members, we will publish it here. This is planned for after summer 2021. Naturally, all of our work is consistent with the UN Sustainable Development Goals.
Our sustainability pyramid provides a platform for our joint sustainability work. It is the framework for what we all do; we constantly strive upwards together.
LEAD – Through continuous improvement and innovation and working together, we hope to inspire others to follow suit, but also to visit us so that they can experience our sustainability work for themselves.
INSPIRE – We want to inspire others with our actions. We develop our resources and facilities so that we can educate, present and host discussions on sustainability. We also take inspiration from others.
COOPERATE – To succeed in the long run, cooperation is essential. Working together not only helps to execute our strategies and involve all KDI members, but also external groups and initiatives. When we are faced with so many complex challenges, lots of us need to cooperate in order to solve them.
BUILDING SUSTAINABILITY – We audit all areas of Djurgården, looking at impact from various perspectives. Based on the facts identified and the values shared, we craft a strategy. A strategy that results in a trustworthy and genuine Djurgården with minimum negative impact, and inspiring activities that lead towards a sustainable future.
We have produced and developed several documents together. Here are some examples:
Our commitment to a clean and tidy Djurgården was jointly approved in spring 2019.
A template that can be used for establishing your own sustainability policy.
We are preparing a sustainable events policy, to be used from 2021.
Certifications, awards and prizes
Djurgården’s sustainability work is always ongoing. Sustainability feeds into every one of our attractions’ work. Their amazing work is shown not only through the various certifications that they receive, but also through the many awards and prizes that they have received over the years.
Royal Djurgården identity
All of our work at Djurgården is based on a shared identity and set values.