Climate Neutral Destinations project engages altogether eight destinations from the Baltic Sea region to co-create a Climate Smart Business Toolkit to help tourism companies address these challenges and make a fundamental transition towards climate neutral tourism business. The project will provide tourism companies with practical steps and tools for carbon data-based and decarbonizing business development as well as for co-designing low carbon visitor experiences. Furthermore, a knowledge management model for climate smart development at the destination level will be developed.
We are delighted to invite you to join our ‘Shaping Climate-Smart Tourism Business’ webinar in September. The webinar will offer you a first look at CliNeDest project themes and activities. We warmly welcome you to join!
Shaping Climate-Smart Tourism Business webinar
Date: Tuesday 9th of September 2025
Time: 13:00–15:00
Language: English
Platform: Online – free of charge
Climate change is already reshaping the seasons, weather, and visitor expectations. What does this mean for your destination and tourism business and how can you turn it into an opportunity?
This webinar is for tourism businesses and other tourism stakeholders who want to understand what’s changing, why it matters, and how to respond. You’ll hear research-based facts and inspiring examples. You’ll get a first look at how the Climate Neutral Destinations project can support tourism business in adapting to a changing environment.
This is an invitation to consider what is truly meaningful and what we can build together. Change doesn’t come only from lists of measures – it comes from the people working together. We need each other, and the courage to ask: what can we achieve through our work? We offer the opportunity to be part of a shared change. This webinar is for everyone who wants to help preserve both the joy of travel and our unique destinations for the future. Change is made together.
👉 Registration link: Shaping climate-smart tourism business webinar
Agenda
Agenda
13:00
Welcome to the webinar!
13:05
Climate change is reshaping European tourism demand – what does it mean for your region?
Nicoleta Anca Matei, Climate change specialist & Ph.D. in Economics and Finance
13:30
Keynote: Breaking barriers to climate action in tourism
Jeremy Smith, Tourism and Climate Action writer and strategist
14:00
Case West Sweden: Climate smart holidays
Fredrik Lindén, CEO & Marie Linde, deputy CEO of the West Sweden Tourist board
14:20
Company Case – Building a tourism business on climate-smart values
David Naraine, owner of Swedish Country Living®
14:35
Towards climate-smart tourism through Baltic Sea region cooperation
Annika Koskenkorva, Project Manager at Visit Tampere
14:50
Conclusions & how to get involved
15:00
End of the webinar
