Magic winter investment brings extended season and 1,400 jobs

Gröna Lund’s new Winter Wonderland is one of their biggest investments ever. For the first time, the amusement park opens in the middle of the darkest part of the year. The magical winter world is expected to attract 150,000 guests during the period 2 December 2022 to 8 January 2023.

Extended season with Winter Wonderland

After establishing a fall season with Halloween and Oktoberfest, Gröna Lund is now taking the next step to expand the season into the winter. It’s part of a long-term strategy to become a year-round operation. But opening a fairground in winter has its challenges. Great effort has been put in to turn winter weather and darkness into advantages. Through its extended season, Gröna Lund can employ approximately 1,400 new people whereby many of these are young.

A light experience in the winter darkness

Winter Wonderland is not a Christmas market. The theme is instead winter with a focus on lighting and winter activities for a wide audience. There will be shows, food experiences and winter themed games as well as a 40-meter-long toboggan run and après ski with live band. Winter Wonderland is also a light experience in the winter darkness. Opening up a facility that is normally closed during the dark months of the year requires new thinking.

New lighting was needed, and in the process, Gröna Lund made sure the lighting itself became an experience all on its own. The goal has been for the park to bath in colourful and sparkling lighting with light shows, creative lighting on facades, walls and attractions as well as other grand light installations. All lighting is LED using minimal electricity, something that is important from both a sustainability point of view but also when considering the ongoing energy crisis.

By using LED lighting in Winter Wonderland, Gröna Lund contributes to the rate of improvement in terms of energy efficiency. (7.3)

LoreThrough Winter Wonderland, Gröna Lund extends its season and can employ 1,400 new people during the winter season. Many of these are young thus promoting young people’s employment, education and practice and contribute to sustainable tourism that creates jobs. (8.6,9)m ipsum insert text here